July 14, 2002 
    BY JIM DEROGATIS POP 
    MUSIC CRITIC 
     
    The commercial is ubiquitous on several stations across the radio dial, 
    in formats ranging from classic rock to hip-hop. It starts with a cheesy 
    band of studio hacks doing their best to imitate the mighty Wailers, but 
    sounding as if they ought to be playing some podunk Holiday Inn. After the 
    obnoxious announcer's booming voiceover, the chorus rolls around--"NASCAR 
    driver/Thrilling America!"--and the realization kicks in. 
    The tune is one of Bob Marley's greatest, and the words are supposed to 
    be, "Buffalo soldier/Win the war for America." Co-written by Marley and N.G. 
    Williams, better known as King Sporty, it was inspired by the true story of 
    four post-Civil War regiments of the U.S. Army composed of African-American 
    privates under the command of white officers. Dubbed "buffalo soldiers," 
    these black fighters were compelled to pursue and persecute renegade 
    Cheyenne, Comanche, Apache, and Sioux--the descendents of slaves, 
    unwillingly brought to this country, used as tools in the white man's 
    genocide of Native Americans. 
    "Buffalo Soldier" also includes the immortal line, "If you know your 
    history/Then you would know where you're coming from." But for some reason, 
    the marketing geniuses hyping "the biggest thrill in American auto racing" 
    left that one out of their bastardized cover version. 
    The transformation of one of Marley's most subtle and inspired political 
    anthems into a sales tool is symbolic of the fate of the artist's music more 
    than two decades after his death from cancer. Reggae today is the party 
    soundtrack of boneheads, and Marley is their pop icon: As the craftsman of 
    dozens of memorable tunes, he is the genre's Elvis Presley and the Beatles 
    combined. His songs are blasted at sporting events (pro wrestling as well as 
    NASCAR); they're inescapable at frat parties, and they are covered by 
    countless bad bands on setlists that give equal space to Jimmy Buffett. 
    Amid all of this white noise, Marley's true accomplishments--like those 
    of that other great black musical synthesist, Jimi Hendrix--have been 
    reduced to a cartoon: He's that guy who sang about smoking weed, right? And 
    the posthumous marketing of this fiction has been relentless. 
    The facts are these: Robert Nesta Marley was born to a middle-aged white 
    father and a teenage black mother, most likely in 1945, in the infamous 
    ghetto of Trench Town, Jamaica. He began his career as a professional 
    musician at age 16, covering American vocal heroes like the Drifters and Sam 
    Cooke, but first winning renown for working with fellow innovators Bunny 
    Livingston and Peter Tosh to slow down the island's frenetic ska beat in 
    order to form a new sound called reggae. 
    In 1973, Marley signed to Island Records, whose founder, Chris Blackwell, 
    recognized his talent and launched an ambitious campaign to introduce his 
    brand of reggae to the world at large. As he won the ears of rock fans, 
    Marley became a platinum-selling artist--the Third World's first 
    international superstar--but the tuneful charms of his music were often 
    paired with the incisive political commentary of his lyrics, which 
    challenged racism and imperialism, and spread the gospel of his Rastafarian 
    faith. 
    On tour in 1980, Marley collapsed while jogging in New York's Central 
    Park; cancer had spread to his brain, lungs, and liver, and he died in May, 
    1981. "Confrontation" is the first and best of the many posthumous releases 
    that followed. 
    According to Catch A Fire: The Life of Bob Marley, Timothy White's 
    definitive biography, Marley envisioned "Confrontation" as the last 
    installment of a trilogy that began in 1979 with the intensely political 
    "Survival" (originally called "Black Survival") and continued with 1980's 
    "Uprising." Together, these albums would chronicle the battle of the Third 
    World against "Babylon," the symbol of its oppression. 
    While the first two albums were rife with inspirational fight songs, 
    "Confrontation" was the resolution: The war was over, and people would now 
    have to confront the good and evil in their own souls, much as Marley had 
    done while readying himself for death. "Dem a go tired fe see me face," 
    reads an inscription from the artist in the liner notes. "Can't get me out a 
    the race." 
    An unusually quiet and introspective vibe permeates songs such as "I 
    Know," "Give Thanks & Praises," and "Chant Down Babylon," which were 
    compiled and mixed by Blackwell from demos and unreleased recordings dating 
    from the fertile period of 1979-80. The Wailers rhythm section of Aston and 
    Carlton Barrett finesse the familiar reggae grooves rather than powering 
    them home, and showboat guitarist Junior Marvin lays back, gently decorating 
    Marley's beautifully expressive vocals. Meanwhile, behind him, backing 
    vocalists the I Threes (the trio that included his wife Rita) sing with more 
    soul and passion than ever. 
    Despite these lulling and lovely sounds, Marley has lost none of his 
    fiery conviction, or his fearlessness in facing controversial enemies. In 
    the cover illustration, he is depicted as St. George riding a white steed as 
    he slays a horrible dragon. Some see it as an allegory for his battle with 
    cancer, but in the original version, he wore a miter, the liturgical 
    headdress of the papacy. As White explained, the Vatican was a symbol to 
    Rastafarians of "the doomed latter-day Babylon decried in Revelation." In 
    their eyes, the Catholic Church had not only condoned the slave trade, it 
    had abetted Mussolini's invasion of Ethiopia, the homeland of the religion's 
    icon, Haile Selassie. 
    While his anger at the injustices of the world was undiminished, Marley 
    didn't condone violence: The revolution he envisioned was powered by music 
    and ideas. "A reggae music, chant down Babylon," he sings in the opening 
    track. In "Mix Up, Mix Up," he urges followers to "Speak the truth, come on 
    speak/It ever cause it what it will"; "Lord, we free the people with music," 
    he adds in "Trench Town," an homage to the area where he was born. In the 
    end, he knows that history is on his side, and victory is inevitable. 
    "Blackman Redemption," he sings. "Can you stop it? Oh no! Oh no!" 
    The marketing of Marley is insidious, and it is easy to be distracted by 
    that. Reissued last year in pristinely remastered form, the CD edition of 
    "Confrontation" comes with a drop card offering an array of "officially 
    licensed Bob Marley merchandise," including nine different T-shirts ranging 
    in price from $18 to $30; a $20 baseball cap, and the "Catch A Fire Bath 
    Set," complete with scented soap, oil, and bath salts for $35. 
    Nevertheless, within the album's grooves, the real Bob Marley lives on, 
    waiting to goad and comfort, inspire and scold, celebrate and mourn with any 
    who will hear his central message--"Get up, stand up/Stand up for your 
    rights!"--which is as timeless today as it was when the Wailers first 
    entered the recording studio. 
    Often overlooked in the 1992 controversy that nearly ended her career was 
    the fact that Sinead O'Connor sang an a cappella rendition of a Marley song, 
    "War," before ripping up a picture of the Pope on "Saturday Night Live." 
    (Her beef with the Church was different than the Rastas'--she was angry that 
    the Irish are denied the right to choose--but the message was the same: 
    "Fight the real enemy.") Marley also resonated with renewed force during 
    "America: A Tribute to Heroes," the telethon broadcast in the wake of Sept. 
    11, when Wyclef Jean sang a heartbreaking version of "Redemption Song" 
    ("Emancipate yourselves from mental slavery/None but ourselves can free our 
    minds"), injecting the words "New York!" before the rousing choruses. 
    Marley's music lives on, as do his ideals. And both are ready to be 
    reclaimed from the legions of Tommy Bahama-wearing party hounds by any who 
    share some portion of his spirit and soul.
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