It's hard to ignore a pitch like, "Think pop like Coca-Cola, think raw fun like Ecstasy, think catchy like a lacrosse stick," if only because you want to counter, "No way this band is going to sound like that much fun!" But sure enough, Jesse Palter & the Alter Ego deliver on those promises with a strong four-song EP currently streaming on the Web at www.myspace.com/jessepalterthealterego and www.palterego.com.

Vocalist Jesse Palter and multi-instrumentalist Sam Barsh began their collaboration in 2006. Both had enviable reputations in the jazz world--Palter was named "Outstanding Jazz Vocalist" for three years in a row at the Detroit Music Awards before moving to Chicago, while Barsh has played with names such as Cassandra Wilson, Bobby McFerrin and the Brand New Heavies--but the goal of the Alter Ego was to bring their considerable chops to the often simplistic genre of dance-pop, creating irresistible hooks and undeniable grooves that are as smart and sophisticated as they are silly good-time fun.

In other words, Lady Gaga, watch out! (The band recently played Martyr's; watch its Web sites for other upcoming gigs.)